Nessel, S. et al. (Hrsg.)Multi-perspective consumer research – Approaches and perspectives

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Sebastian Nessel, Nina Tröger, Christian Fridrich & Renate Hübner (Eds.)

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Series: Critical consumer research, Springer VS, Wiesbaden

This book presents dimensions, approaches and objects of a multi-perspective consumer research. In addition to theoretical and interdisciplinary approaches, perspectives from the practical field are also shown. Thus, a contribution is made to bringing different perspectives into dialogue and, based on this, to better understand the multiple challenges and opportunities that consumption entails for society, the individual and the company. Previous consumer and consumption research approaches are being extended to include a multi-dimensional perspective.

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