Focus groups are moderated group discussions. Their aim is to provide insight into the thoughts and experiences of consumers or generate entirely new or in-depth findings into, for example, attitudes and motives that often would not be brought to light by surveys. Compared with interviews, fostering group dynamics also makes it possible to gather a broad spectrum of opinions, observe the opinion-forming process in real time, and create a data foundation for unknown correlations and unexplored trends.

We advise and support our clients in selecting and addressing the relevant target groups, create custom-made discussion guidelines and moderate the focus groups with our wealth of experience in qualitative data collection. We handle data protection and evaluation and formulate specific recommendations for action.