Effective consumer policy must be based on consumer realities. In our empirical consumer research, we focus on the actual behavior of consumers. We use tailor-made study designs, modern research methods and powerful techniques for statistical analyses.
Our powerful data analysis methods provide empirically validated insights into consumer attitudes and behavior.
Consumer policy-makers require independent information and expertise to make informed and effective decisions. In our analytical research, we systematically process current consumer policy developments and compile empirically sound decision-making bases for our clients. In doing so, we pursue a holistic approach beginning with defining the issue, through model-based preparation of data and information, up to the identification of potential effects and the consideration of different options for action.
We identify and classify relevant fields of action together with and for companies.
Rapid developments in consumer environments constantly present governments, businesses and civil society with new challenges. Together with companies, organizations and political decision-makers in Germany and abroad, we are committed to proactively shaping consumer policy structures and dealing effectively with the challenges of consumer policy. We work fact-based and open-minded. Our clients benefit from our many years of experience, the wide range of applied tools and large network of relevant consumer policy stakeholders.
We promote sustainable behavioral change for consumers and employees.
Answers to consumer policy issues should not be based on theory alone, but rather on constructive exchanges between all relevant consumer policy stakeholders. In our dialogue formats, we combine expertise, innovative methods and communication to find answers to the challenges of consumer policy. Together with our clients, we develop custom-made concepts for successful events, from in-house workshops to larger moderated events, from expert lectures to multi-stakeholder dialogues.