Social diversity and the associated negotiation processes have gained increasing societal and political relevance in recent years. Nevertheless, experiences of discrimination remain a daily reality for many people – including in the context of consumption. Supported by the German Federal Ministry of Justice and Consumer Protection (BMJV), ConPolicy and Freie Universität Berlin are, for the first time, jointly investigating how experiences of discrimination in consumer contexts can lead to emotional distress and influence consumer behavior. The aim of the DEVGAV project is to establish a scientific foundation and develop practical recommendations for a discrimination- and emotion-sensitive approach to consumer advice.
The project examines existing strategies of consumer organizations in several work packages, develops a target model for anti-discrimination practice, and ensures the dissemination of findings through a scientific conference and open-access publications. ConPolicy is responsible for analyzing existing practices and developing concrete policy recommendations.
Further information about the project can be found here.