Consumer surveys

Representative surveys are the data collection method of choice to gather reliable information about the attitudes, motives or opinions of consumers.

We guide our clients through all steps of the conception, implementation and evaluation of a consumer survey, starting with the development and pre-testing of the custom questionnaire through the identification of target groups, the evaluation of the collected data by means of current statistical analysis methods, up to the formulation of recommended actions. For the collection of data, we cooperate with efficient partners, throughout Germany and abroad, and thus have access to a diverse range of consumer panels.