[Translate to English:] Besondere Verbrauchergruppen

Special consumer groups

Different socio-demographic characteristics, behavioral traits, living conditions, cultural backgrounds and capabilities result in different needs of special consumer groups. Particularly vulnerable consumer groups, that is, those who find it difficult to "cope with the conventional challenges of everyday and life economics" and are thus more at risk of experiencing negative consequences of certain (digital) market practices, rely on a special level of government consumer protection.

For our clients, we examine: What makes consumer groups special? From which measures do they benefit? And what challenges do they face? For this, we evaluate consumer policy initiatives and use our findings to advise consumer policy stakeholders.