Final event of the Green Nudging projectConPolicy presents results on the effectiveness of green nudges in companies

ConPolicy presents results on the effectiveness of green nudges in companies
Final event of the Green Nudging project

The goal of the Green Nudging project was to help employees conserve resources and behave in a climate-friendly way at work without prohibitions or rewards. Over three and a half years, 40 companies in three German states tried out nudges in practice and collected data on the effectiveness of the measures. At the project's closing event in Bremen on June 29, it became clear that the potential is great.

"We need to pull out all the levers for climate protection, and green nudging is one of them that works quickly," said Martin Grocholl, managing director of the non-profit climate protection agency energiekonsens, which led the project. 

What do successful 'green' nudges look like? How do nudges work? How much CO2 can they save? And under what conditions are nudges particularly successful? ConPolicy project manager Marlene Münsch and project manager Dr. Julius Rauber answered these and other questions in their presentations at the closing event, emphasizing that changing default settings and making information visible are particularly successful in nudging.

The event marked the public conclusion of the Green Nudging project, which was implemented by the ConPolicy Institute together with three energy agencies (energiekonsens, Klimaschutz- und Energie-Beratungsagentur Heidelberg - Rhein-Neckar-Kreis (KliBA) and Sächsische Energieagentur (SAENA)) and funded by the National Climate Initiative of the German Federal Ministry of Economics and Climate Protection. In addition, companies from Bremen and Bremerhaven, Saxony and the Rhine-Neckar district were recruited. As part of the practical project, green nudges were developed, implemented and evaluated in these companies. CO2 savings achieved as a result of the nudges were also recorded in the project.

More about the project can be found in our reference and on the project homepage.