Marlene Münsch

Marlene Münsch is project manager for consumer research at ConPolicy and responsible for conducting scientific studies and consultancy projects in the field of consumer behavior, consumer policy and behavioral insights. Her main topics include sustainable consumption, environmental awareness, mobility and sustainability communication. A central interest for her is the development of effective instruments for consumer information and the promotion of environmentally conscious behavior, taking into account social acceptance. 

Marlene Münsch is an expert in empirical social research. Her methodological focus is on planning, conducting and evaluating quantitative surveys and behavioral science experiments, qualitative research methods such as focus groups (on- and offline), in-depth interviews or user experience tests, conducting evaluations of measures or programs as well as participatory and co-creative methods.

Marlene Münsch studied Psychology with a minor in Behavioral Economics at the University of Groningen (Netherlands), the ELTE University Budapest (Hungary) and Leiden University (Netherlands), where she completed her Master of Science with distinction. Her studies focused mainly on Consumer and Environmental Psychology. In her Bachelor thesis she researched the influence of littering and social norms on sustainable decisions. In her Master thesis she conducted a behavioral public goods experiment. She is an active member of the initiative Psychology in Environmental Protection (IPU e.V.).

Before joining ConPolicy, she was a research associate at ISIconsult Institute for Social Innovation. Previously, she was a research assistant at the department of social and organizational psychology at the University of Groningen and held positions in quantitative market research at Ipsos and in the division consumer and market insights at L'Oréal. Here she conducted empirical studies and workshops on consumer behavior and trends in the consumer goods sector.