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Digitalisierung

Digitalization

Digitalization is increasingly finding its way into the most diverse areas of consumer life: in communication, in-store or online shopping, at home or in terms of mobility. Developments such as the Internet of Things, smart homes, big data and the role of algorithms and artificial intelligence are being discussed, sometimes controversially, in policy debates. Here, the discussion is often caught between the conflicting desires for convenience and the trustworthy and transparent handling of personal data.

We support our clients from politics and industry with our expertise in relevant consumer policy issues of digitalization and advise on consumer behavior in the digital context: from Corporate Digital Responsibility, through instruments for consumer protection in the digital world, to consumer-friendly configurations of digital services and offerings.