Consumer survey on streaming servicesWide use with problems regarding the reception

In their position as Consumer Watchdogs for the Digital World, the German Federation of Consumer Organizations recently presented the results of a consumer survey on user behavior in online markets. Bitkom Research conducted the telephone survey with 1.007 German consumers. According to the survey:

  • 80% of men and 75% of women claim to regularly use streaming services.
  • The majority of people aged 14 to 29 and 30 to 49 regularly stream online content (92% and 91%). Yet, in the age group 65+ only 27% use streaming services.
  • 25% already experienced problems with streaming services – bad reception (35%) being the main issue followed by high prices (19%), questions related to copyright (17%) and limited selection of offers (10%).
  • The reasons for not using streaming services can be found in too high prices (32%), difficulties in use (27%) and in registration (27%).

The results of the study form part of the thematic dossier of the Consumer Advice Center Rhineland-Palatinate, which deals with consumer protection in digital markets. Heiko Maas, German Minister of justice and consumer protection, further explained: “Consumers are increasingly dependent on digital products (…). Hence it is especially important to pay attention to consumer rights and data protection being guaranteed by firms. The consumer watchdogs obtain a crucial sensory function to detect problems in the market at an early stage.”

More information and study

Source: German Federation of Consumer Organizations (vzbv)