Which consumer life styles and attitudes towards food and nutrition exist in Germany? Which trends and developments? Where do German consumers go shopping and how do they receive information about nutrition and groceries? These questions are addressed in the official BMEL-report at hand. For this, the opinion research institute Forsa conducted a representative survey with 1000 citizens above the age of 14 on behalf of the German Federal Ministry for Food and Agriculture (BMEL).
The survey shows that a healthy diet matters to most Germans, since a majority reported to eat healthy on a daily basis. On the other hand, growing numbers of obese people and especially overweight children demonstrate a lack of knowledge and competence regarding a healthy and balanced diet. Furthermore, German consumers are satisfied with the information available when shopping for groceries and have considerable confidence in the quality of foods as such. Hence, three quarters of the respondents evaluated the production conditions for groceries in Germany as good and groceries are predominantly considered to be safe. Christian Schmidt, Federal Minister for Food and Agriculture, together with Prof. Manfred Güllner, Forsa-director, presented these survey results beginning of January in Berlin.
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