Corporate Digital ResponsibilityProf. Dr. Christian Thorun publishes article on corporate responsibility in the digital world

Consumer trust is a core resource of the digital economy. Only if consumers can trust in companies to handle their sensitive and personal data safely and help them with problems and inquiries with regard to digital applications, the digital transformation in B2C markets will be successful.

In his article, Prof. Dr. Christian Thorun examines why it is essential for companies in the digital age to engage in corporate digital responsibility. He explains how the classical approach of CSR, that is currently primarily focusing on negative externalities in the field of environment, human rights and social issues, should be broadened to the digital world.

The article can be retrieved here.