Consumer behaviorOrdering regional food online

Today, the digital association Bitkom published results of a consumer survey, according to which consumers buy regional groceries increasingly by using digital technologies. For this representative survey, Bitkom Research conducted telephone interviews with 1,003 persons aged above in Germany.

These are further details:

  • 21 percent of respondents have already used apps or websites to find regional food or catering – compared to 18 percent in 2018.

  • 15 percent of respondents have purchased goods from a digital farm shop and another 30 percent could imagine doing so in the future.

  • Seven percent of German consumers have already subscribed online to regional food boxes and 26 percent could imagine using such offers in the future.

Andreas Schweikert, Bitkom consultant for agriculture, commented: "The trend is clear: Many consumers are not only becoming increasingly conscious, but they also want to know where their food comes from – and digital technologies are helping. Not only do local foods help local farmers and traders, they also have a better carbon footprint because they have not traveled long distances."

Source: Bitkom

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