ConPolicy project manager Max Vetter held a talk on behavior-based interventions for environmental policy at this year’s “WINK – The Nudge Conference” in Utrecht.
Max presented a study on green energy defaults titled „Nudge me if you can – how defaults and attitude strength interact to change behavior“. These defaults, also called “green defaults”, can help to raise the share of green energy in the grid because consumers automatically receive green energy unless they actively opt-out.
The conference brought together scientists, professionals and policy makers to discuss the latest insights on behavior-based interventions in fields such as environmental protection, health, safety and financial decision making.
The study is available here.