Many producers highlight quality and heritage of a product by adding geographic indications of origin to product names such as “Murano glass” or “Champagne wine”.
Consumers value such geographic indications. However, other producers may have an interest in imitating the traditional products and ‘free-ride’ on their reputation.
ConPolicy, with support from other project partners, is therefore analyzing the value of so-called sui generis geographic indications of origin for non-food products for the European Commission
To this end, ConPolicy is designing behavioral experiments and assesses among other things how geographic indications impact consumers’ search costs, willingness to pay and perception of authentic products.
Please find more information on the project here.