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DigitalizationAvoiding traffic jams on vacation: More consumers use navigation apps

Today, the digital association Bitkom published new survey results on the mobility behavior of German vacationers. According to the results, 94 percent of car and motorcycle drivers get information from the radio, and one-third use Google Maps, Apple maps and similar navigation apps to avoid traffic jams and crowded freeways. For this representative survey, Bitkom Research on behalf of the digital association Bitkom interviewed a total of 1,004 people in Germany aged 16 and above, including 785 people who drive cars or motorcycles.

These are further details:

  • 33 percent of German consumers use Google Maps, Apple maps and similar navigation apps on their smartphone or tablet to find out about traffic jams and alternative routes – compared to only 20 percent in the previous year.
  • A further 22 percent of the respondents use special alert apps for traffic jams such as Stau1, StauMobil or Staumelder24.
  • 46 percent of car and motorcycle drivers used a navigation device fixed to their car and 35 percent on their mobile device to find out about traffic jams. Despite apps or navigation devices, the vast majority of 94 percent fundamentally relied on the traffic jam reports on the radio.

Nils Heller, Bitkom mobility expert, said: "Navigation apps access traffic jam reports and other traffic information in real time and can therefore display detours flexibly and to the minute on the smartphone. In addition to GPS, they also use the location data of other smartphones to display the traffic situation – provided that the transmission of anonymous location data is activated on the devices. In this way, users always receive a route suggestion tailored to their own needs, taking into account closures, road works and toll routes. However, such functions are also offered by an increasing number of fixed navigation devices that connect to the Internet like smartphones and can thus also use real-time data."

Source: Bitkom

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