Sunstein, C.Which Nudges Do People Like? A National Survey

Recommended reading

Sunstein, C. 

Release Date:
June 2015

Release Date:
Preliminary draft, Harvard Law School, Cambridge

In surveys, majorities of Americans disapprove of twelve hypothetical nudges (seven involving default rules, five involving education campaigns or disclosure requirements). These results provide an illuminating contrast with the majority support for twenty-two nudges that were also tested, and that are more realistic examples of the kinds of nudges that have been adopted or seriously considered in democratic nations. In general (and with some interesting exceptions), there is a strikingly broad consensus, across partisan lines, about which nudges do and do not deserve support. The best understanding of the data is that people dislike those nudges that (a) promote what people see as illicit ends or (b) are perceived as inconsistent with either the interests or values of most choosers. A ranking of the thirty-four nudges, in terms of their popularity, is provided, along with reports of differences (when they exist) among Democrats, Republicans, and Independents.

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