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Gossen et al. (2026)Towards Strong Sustainability: Exploring Reconfigurations of Sufficiency-Oriented and Regenerative Business Models

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Authors: Gossen, M., Pakizer, K., Kropfeld, M., & Bocken, N. 

Publication date: May 2026

Sustainable business models alone have so far proved insufficient to effectively limit environmental impacts and social inequalities. A literature review shows that sufficiency-oriented and regenerative business models share numerous common features – such as promoting durable products, collaborating with relevant stakeholders, and reinvesting profits in sustainable value creation. Building on this, the authors have developed a modular framework designed to support companies in combining both approaches. At the same time, the study identifies three key systemic barriers – growth-dependent logic, dwindling legitimacy and a lack of alignment with socio-ecological goals – which hinder the implementation of such business models.

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