Behavioral insights can help policy makers obtain a deeper understanding of the behavioral mechanisms contributing to environmental problems, and design and implement more effective policy interventions. This report reviews recent developments in the application of behavioral insights to encourage more sustainable consumption, investment and compliance decisions by individuals and firms.
Drawing on interventions initiated by ministries and agencies responsible for environment and energy, as well as cross-government behavioral insights teams, it portrays how behavioral sciences have been integrated into the policy-making process. The report covers a variety of policy areas: Energy, water and food consumption, transport and car choice, waste management and resource efficiency, compliance with environmental regulation and participation in voluntary schemes. It shows what has proven to work – and what has not – in policy practice in OECD countries and beyond.
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