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Rademacher, F.Legal protection for older consumers using the example of unauthorized telephone advertising

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Author:
Friederike Rademacher

Release date:
2020

Publication:
Publishing series of the Institute for European Commercial and Consumer Law (registered association), Volume 44, Nomos publishing

Unauthorized telephone advertising is a "consumer rights problem" that particularly affects the elderly. This study examines the extent to which the law is able to reflect age-specific protection requirements de lege lata and de lege ferenda. Besides fundamental questions, such as whether the extremely heterogeneous group of older consumers is operable as a legal category, this work focusses on the analysis of concrete legal mechanisms. Deficits in protection identified in this process are contrasted with possibilities for optimisation. In particular, the work shows ways to strengthen collective legal and administrative instruments and to promote individual legal mobilization and enforcement.

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