DigitalizationIntelligent voice assistants popular among German consumers

Bitkom published the results of a representative survey on the everyday use of virtual assistants among German consumers today. The results show that two out of five Internet users utilize the voice command function of Alexa, Bixby, Cortana, Google Assistant, Magenta or Siri at least every now and then and most commonly via smartphone.

For this study, Bitkom Research, on behalf of the digital association Bitkom, interviewed a total of 1,004 German consumers, including 824 Internet users, aged 16 and above by telephone in May 2020 about their use of voice assistants.

These are more details:

  • 39 percent of German consumers use the voice command function of Alexa, Bixby, Cortana, Google Assistant, Magenta and Siri at least every now and then. 56 percent of these users do so every day and another third several times a week.
  • Two thirds of users enter voice commands frequently or very often via smartphone and another 41 percent use their tablet computer for this.
  • Around one quarter of users frequently access voice services via smart speakers (Amazon Echo, Google Home or Apple HomePod) and every fifth user controls their smart TV via voice control often or very often.
  • 79 percent of users listen to music or radio via voice command and another 74 percent use it to control household appliances such as lighting, heating or household robots.
  • 40 percent of users of voice command ask for the departure times of public transport or traffic news (38 percent). Another 36 percent start Internet searches by voice command, for example for current sports results (31 percent) or the weather (29 percent).
  • Around one fifth orders products online or calls a cab using voice control, 17 percent have emails read to them and only a few (seven percent) dictate their messages by voice.

Sebastian Klöß, Bitkom expert, commented: "Intelligent voice assistants are developing rapidly and are available for more and more devices – from the cooker hood to the car. In the future, voice command devices will be as natural as pushing a button or swiping on a display."

Source: Bitkom

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