In recent years, consumers are increasingly purchasing so-called “bundled products” (also known as combined, optional or additional services). Businesses are marketing packages of combined goods and/or services within a sector, for example broadband bundles (e.g. internet + fixed telephone + TV + mobile telephony services) or products bundled across multiple sectors (e.g. energy + household insurance; banking + travel insurance; credit cards + travel; or other combinations). The potential complexity, and multi-sectoral nature, of such products raises the question of how to help consumers make better choices when faced with complex products and markets. This guide promotes a consistent framework for the treatment of bundled products in Europe across various sectors.
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