Consumer behaviorGerman consumers are open to alternative parcel deliveries

Today, Bitkom released the results of a representative survey on alternative delivery options for online orders. According to the results of the survey, German online shoppers are open towards alternative parcel delivery options, such as via a personal parcel box or by drone.

For this study, Bitkom Research, on behalf of the digital association Bitkom, surveyed a total of 1,087 Internet users in November 2019, including 1,024 online shoppers, aged 16 and above.

These are further details:

  • 90 percent of online shoppers usually have their orders delivered to their home address. Other delivery options include so-called 'Packstations' (13 percent), neighbors (eight percent) and the workplace (seven percent).

  • At the same time, 28 percent of online shoppers consider accepting parcels for others to be inconvenient and 15 percent refuse to accept them altogether.

  • Another delivery option that 59 percent of all online shoppers would consider would be a personal parcel box next to their mailbox. Another 37 percent of online shoppers would like to have their parcels delivered to their balcony or terrace by drone.

  • Parcels delivered directly into their homes, by granting parcel deliverers access via password or face recognition, would be an option for 20 percent of respondents. Another 14 percent would be open to the alternative of having parcels delivered to the trunk of their car, which can be opened using a digital code.

Florian Lange, Bitkom expert for trade and logistics, commented: "Professionals in particular want more flexibility in parcel delivery. However, a breakthrough on the mass market is still pending. Experiments with transport drones are already being carried out. This technology not only provides greater convenience for customers, it also reduces the burden on traffic in inner cities and thus the environment. For security reasons alone, however, it will still take some time before drones are used for the last mile."

Source: Bitkom

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