Individual cases of personalized prices when shopping on the Internet are repeatedly discussed in public and in the media. So far, however, there has been no empirically reliable basis for this. Therefore, the Federal Ministry of Justice and Consumer Protection (BMJV) commissioned the study 'Empirical research on personalized prices in e-commerce', which systematically examined whether certain individual characteristics of consumers have an influence on the prices of products or services in online trade. The study shows that there is currently no personalization of prices in online retail in Germany.
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