Behavioral study on consumers’ engagement in the circular economyConPolicy starts new project for the European Commission

In December 2015, the European Commission presented an Action Plan for the Circular Economy (CE) that establishes a program to support the transition towards a CE. For this transition, not only manufacturers are called to action but a change in consumers’ attitudes and behavior is needed as well. 

Against this background, the European Commission commissioned a behavioral study that centers on consumers’ CE-engagement and aims at providing policy-relevant insights to assist with the implementation of the EU Circular Economy Action Plan.

The project is conducted in cooperation with LE Europe, VVA Europe and Ipsos NV. ConPolicy will support the team in designing the planned behavioral experiments.

Find more information here.