National Climate InitiativeConPolicy starts joint project on green nudges in companies

With the National Climate Initiative (NKI), the German Federal Ministry of the Environment promotes innovative projects related to climate protection. In collaboration with Energie-Konsens from Bremen, the climate protection and energy consulting agency Heidelberg - Rhein-Neckar-Kreis (KliBa) and the Saxon Energy Agency (SAENA), ConPolicy will develop, implement, evaluate and scale nudges aimed at promoting climate-friendly behavior in companies over the next three years.

ConPolicy is responsible for two work packages:

  1. One work package will review the current state of research, compile a "nudge catalog" with suitable nudges, and create a process aid for autonomous development of nudges. These materials will then be used by companies during the pilot phase to develop green nudges in workshops.
  2. ConPolicy will evaluate the implemented nudges for the purpose of providing proof of efficacy of these interventions. 

In addition, the project aims at spreading in two selected model regions (Rhine-Neckar district and Saxony), as well as preparing materials for nationwide scaling. 

The NKI funding enables the development and introduction of nudges in a corporate context, testing their effectiveness and thereby expand the approach to a not extensively tested context (corporate climate protection).

Further information about the project can be found here.