Indian consumer suffer from misleading advertisements, unfair trade practices and unsafe products. While the Indian Consumer Protection Act of 1986 is widely recognized as a very powerful and encompassing legal basis, its enforcement is weak. German International Cooperation (GIZ) advises the Indian government on the creation of a National Consumer Protection Agency. Together with an Indian expert ConPolicy developed recommendations for the mandate, instruments and structure of this new agency. In so doing ConPolicy analysed German and European practices and identified factors for success that can be transposed to India.