Bala, C. & W. Schuldzinski (Eds.)Brave new consumer world? Big data, scoring and the Internet of Things

Recommended reading

Christian Bala & Wolfgang Schuldzinski

Release date:
May 2016


Consumer Research Articles, Volume 5, Consumer Association NRW

On a daily basis, consumer data is being collected, either through mobile devices or the internet of things, smart devices of everyday life, which communicate directly with one another as well as with suppliers. Big Data promises to filter out useful information from this vast amount of signals for companies in order to detect risks, behavioral patterns and sales potential. 

This volume gathers sociological and legal perspectives on Big Data as well as articles on security in networked vehicles, on opportunities and risks of smart power nets and on consumer manipulation due to unregulated data evaluation. Besides renowned researchers from NRW, the co-author of the manifesto on digital democracy, Dirk Helbig, is among the authors. In his article, Helbig critically responds to the hopes related to Big Data as a "Super-intelligence". Helbig points out to the perils of an automated society, which makes decisions increasingly based on Big Data analysis. Instead he promotes the use of collective intelligence, which is aimed at participation. 

With articles from: Prof. Dr. Ulrich Greveler (University of Applied Sciences, Rhein-Waal), Prof. Dr. Dirk Helbing (ETH Zurich), Prof. Dr. Sarah Hosell (University of Applied Sciences for Media, Communiation and Economics, Cologne), Dr. Barbara Kolany-Raiser (Westphalian Wilhelms University, Münster), Prof. Dr. Kerstin Lemke-Rust (University of Applied Sciences Bonn-Rhein-Sieg, Sankt Augustin) and Prof. Dr. Michael Schleusener (University of Applied Sciences Niederrhein, Krefeld).

Link to publication