The importance of online retail has been growing for years. At the same time, awareness of sustainable consumption is rising among the population. However, consumers face the challenge of finding reliable sustainability information when searching for products and making purchases. The "ZuSiNa" project (FKZ: 67KI21009A), funded by the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV), aims to close this gap for the textile sector as an example and to make sustainability information in online retailing more accessible and visible using data-driven technologies.
The 24-month project started in March 2022 and is being carried out jointly by ConPolicy, Fraunhofer IAO (CeRRI), Fraunhofer ISI and the German Research Center for Artificial Intelligence (DFKI). In addition, wide-ranging practical partners from industry have been recruited for the project.
Further information on the project content and implementation can be found here.