Reisch, L., & Sunstein, C.Behavioral economics and consumption

Recommended reading

Reisch, L., & Sunstein, C.

Release date:
März 2015


The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Behavioral economics explores why people sometimes fail to make rational decisions, and how their behavior departs from the predictions of standard economic models. Insights gained from studies in behavioral economics are used in consumer research and consumer policy to understand and improve individuals' decisions about health, wealth, and happiness.

The publication can be found here.