Otmar Lell is an expert in the fields of consumer policy and consumer law. His focus includes regulatory approaches in consumer policy, digitalization, issues of consumer law enforcement as well as consumer interests and sustainable development.
Prior to his engagement with ConPolicy Otmar Lell was active in the Federation of German Consumer Organisations (vzbv) from 2002 to 2020. He developed and represented positions of the German and European consumer movement on a broad range of issues including sustainable consumption, consumer interests in the transport sector and collective redress schemes.
Otmar Lell studied law at Regensburg University and at Tulane Law School, New Orleans. In his doctoral thesis he enquired legal questions of environmental product labelling in German, European and international law - with a focus on genetically engineered food and food from organic farming.
Selected projects
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Supporting the Sustainable Agricultural Supply Chains Initiative (SASI): Project for the German International Cooperation Society (GIZ)
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Digital information on sustainable consumption and sustainable product choices in online retail for consumers: Project for the German Federal Environment Agency & BMUV
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Consumer Protection and Climate Adaptation : Strategic advice for the Verbraucherzentrale North Rhine-Westphalia
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ConPolicy provides short-term expertise in consumer protection: Framework contract with the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection
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PRiME – Privacy in the metaverse: Project for the German Federal Ministry of Education and Research (BMBF)
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Selected publications
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Nobis, C. & Lell, O. (2024). Rethinking mobility: Sustainable mobility through behavioral change.
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Thorun, C., Kettner, S.E., Lell, O., Münsch, M., Diels, J. et al. (2024). Better information for more sustainability in ecommerce. Online Guide.
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Münsch, M. & Lell, O. (2024). Anreize zur Förderung eines nachhaltigen Mobilitätsverhaltens. In: Texte | 03/2024. Umweltbundesamt, Dessau-Roßlau.
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Cerulli-Harms, A. et al. (2023). The performance of the Package Travel Directive and broader consumer protection issues in the implementation of passenger rights. Study requested by the IMCO Committee
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Gossen, M. & Lell, O. (2023). Sustainable consumption in the digital age. A plea for a systemic policy approach to turn risks into opportunities. GAIA 32/S1 (2023): 71 – 76.
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Selected moderations
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German Retailers Working Group : Intermediaries dialogue on behalf of GIZ (Virtual, September 29, 2022)
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Ministry of Agriculture, Environment and Climate Protection of the State of Brandenburg: 2nd Brandenburg Forum on Waste Prevention (Potsdam, 22. November 2021)
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German Federal Ministry of Justice: Workshop „Transformation of Consumer Policy“ (virtual, 6./7. July und 22./23. September 2021)