Otmar Lell is an expert in the fields of consumer policy and consumer law. His focus includes regulatory approaches in consumer policy, digitalization, issues of consumer law enforcement as well as consumer interests and sustainable development.
Prior to his engagement with ConPolicy Otmar Lell was active in the Federation of German Consumer Organisations (vzbv) from 2002 to 2020. He developed and represented positions of the German and European consumer movement on a broad range of issues including sustainable consumption, consumer interests in the transport sector and collective redress schemes.
Otmar Lell studied law at Regensburg University and at Tulane Law School, New Orleans. In his doctoral thesis he enquired legal questions of environmental product labelling in German, European and international law - with a focus on genetically engineered food and food from organic farming.
Selected projects
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Sustainability and consumer protection by design in digital consumption processes: Study within the CO:DINA project funded by the German Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV)
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Financial and non-material incentives for changes in mobility behavior: Study for the German Environment Agency
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Environmental Policy in Dialogue: Evaluation of communication and participation formats for the Federal Environment Agency
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Consumer work in rural areas at the pilot location in the district of Höxter: Scientific monitoring and evaluation of a pilot project for the consumer advice center NRW
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Transparency system for the agricultural and food sector: Scientific support of a feasibility study
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Selected publications
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Gossen, M., Frick, V., Lell, O. & Scholl, G. (2022), Politik für nachhaltigen Konsum in der digitalen Welt; Policy Paper im Auftrag des Umweltbundesamtes.
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Lell, O. & Thorun, C. (2022). Jahresabrechnungen von Wohnungseigentümergemeinschaften. Studie im Auftrag des DIN Verbraucherrats.
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Rauber, J., Lell, O. & Muster, V. (2022). Less traffic, more quality of life – Guidelines for communicating sufficiency as a goal of municipal transport policy. Publication on behalf of the Federal Environment Agency
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Lell, O., Kettner, S. E., Thorun, C. & Bendig, T. (2021). Verbraucherschutz digital neu denken: Consumer Protection Technologies – Politische Relevanz, Potential und Handlungsbedarf.
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Lell, O. & Kettner, S. E. (2021). Kurzgutachten zu Amazon Alexa. Eine exemplarische Untersuchung zu den Einsatzmöglichkeiten von digitalen Sprachassistenten für Voice Commerce und IoT-Steuerung und zu den Auswirkungen auf Verbraucherinteressen und Wettb
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Selected moderations
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German Retailers Working Group : Intermediaries dialogue on behalf of GIZ (virtual, 29. September 2022)
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Ministry of Agriculture, Environment and Climate Protection of the State of Brandenburg: 2nd Brandenburg Forum on Waste Prevention (Potsdam, 22. November 2021)
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German Federal Ministry of Justice: Workshop „Transformation of Consumer Policy“ (virtual, 6./7. July und 22./23. September 2021)