Dealing responsibly with consumers is more important than ever for companies to survive in the marketplace. The comprehensible presentation of information, effective complaint management systems or requirements for environmental protection and sustainability are just a few of the expectations consumers place on companies. The more companies are able to understand consumer policy concerns as part of their economic success, the greater the opportunity to positively differentiate themselves from competitors.
Together with companies, we find innovative solutions for complex consumer policy requirements and develop strategies to successfully position our clients in the marketplace through the forward-looking handling of consumer issues.
In choice experiments, surveys or focus groups, we collect crucial consumer data, analyze and evaluate the current scientific and public discourse, determine the priority fields of action in materiality analyses and develop concrete implementation options in cooperation with companies. A special focus of our consulting projects is on Behavioral Insights and Corporate Digital Responsibility.