To ensure long-term survival and competitiveness in the marketplace, companies and organizations must incorporate a variety of demands from different stakeholder groups into their business strategy. In addition to consumers, these groups specifically include political stakeholders, government authorities, associations, employees and suppliers.
Together with our clients, we conduct materiality analyses to identify and prioritize the topics relevant to the individual stakeholder groups. For this purpose, we identify relevant issues in special stakeholder workshops, classify and evaluate these in terms of their importance for consumers and thus identify the fields of action that should have the greatest relevance for stakeholders and the company. Materiality analyses are particularly applicable in our strategy, as is Corporate Digital Responsibility consulting.