What prevents young people from getting involved in environmental and climate protection? Who are these people and how can they be reached?
The first work package of the project “Strengthening youth engagement for sustainability through dialog and transformative learning”, which ConPolicy is carrying out together with several project partners on behalf of the Federal Environment Agency, dealt with precisely these questions.
The analysis focused on young people who have not yet been actively involved in sustainability. Our combined target group and stakeholder field analysis shows: Personal contact via trusted individuals such as friends, family or club members is particularly effective. In addition, social media should be used, as the target group often obtains information using this channel. Finally, making contact via organizations such as sports and cultural clubs is promising. Low-threshold entry topics such as consumption, technology or social justice offer points of contact.
The results of this target group analysis are based on existing studies and were supplemented by interviews with representatives of youth work. They form a sound basis for the development of new participation formats in the further course of the project.
You can download the report here.
You can find more information about the project here.