Conference for our AI lighthouse-project on May 14, 2024 in BerlinMaking sustainable products visible in online retail: the example of fair fashion

The importance of online trading in consumers’ everyday consumption has been growing for years. At the same time, the population's awareness of sustainable consumption and demand for corresponding offerings is increasing. But so far, sustainability information has often not been displayed systematically and in a consumer-friendly manner by online intermediaries such as search engines, price comparison portals and online shops.

In the AI lighthouse-project “ZuSiNa”, funded by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV), the research partners used the textile sector as an example to research solutions to make it easier for intermediaries to obtain trustworthy sustainability information and to present this information in a consumer-friendly manner. At the ZuSiNa final conference, the project team presents the results and offers a platform for exchange between business, politics, research and civil society.

The conference will take place on Tuesday, May 14, 2024, from 12:00 p.m. to 6:00 p.m. in the Fraunhofer Forum in Berlin.

The focus is on the following questions:

  • How should sustainability information in online retail be presented in a reliable, understandable and consumer-friendly manner?
  • How would data flows have to be organized so that the relevant actors in the “data supply chain” can access the relevant sustainability information with as little effort as possible?
  • What obstacles have emerged? Which solutions are suitable for overcoming these obstacles?
  • What consequences does this have for politics and the economy? How should the currently discussed instruments, including the Green Claims Directive, the Digital Product Passport and the Textile Strategy, be designed in order to provide consumers with reliable, understandable and consumer-friendly information? What expectations are derived from this for the new EU Commission, among others?

Here you will find further information about the conference, the program and how to register. We are looking forward to your participation!

The ZuSiNa project is implemented by the project partners ConPolicy Institute for Consumer Policy, DFKI, Fraunhofer ISI and Fraunhofer IAO. More information can be found here.