Consumer policy has a wide range of instruments at its disposal to successfully shape transformative processes. Consumer information continues to be an important instrument. The results of the analysis show that the information paradigm of consumer policy is not problematic per se, but rather that it requires reflection and further development. Much of what is referred to as consumer information merely fulfills the requirement of providing data. It is also clear that there is still considerable potential for professionalization with regard to consumer communication. The systematic integration of relevant communication and economic findings could be just as helpful here as the consideration of psychological concepts, methods and theories. In view of the results, the authors recommend that consumer policy makers take the aspects and tips mentioned into account when planning, implementing and monitoring communication measures and when designing consumer information.
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