In this conference publication, renowned authors from the consumer sciences examine the extent to which the multifaceted, recent practices of consumption influence consumer research. The focus is on the issue of which implications are related to the dissolution of consumption for consumer research. The aim of the book is to promote a knowledge transfer and an exchange of results of current consumer research in science and politics and to find answers to the urgent question: How can consumer research endure and dissolve this tension between delimitation and imminent loss of contour as the need for research increases ever more?
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