The digitization of the economy and society represents new challenges for consumer law. Does the digital economy and society need consumer rights 2.0 – a consumer law designed for specific legal issues and problems? The answer is "yes". Its necessity follows from taking stock of the legal situation regarding consumer algorithms, online platforms, the sharing economy, consumer data protection, the internet of things and legal questions of the law enforcement. Consumer rights 2.0 would encompass the necessities to provide a solid foundation for data gathering of consumer disputes and to study the chances and limitations of regulation by technology.
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