Although organic products enjoy great popularity among German consumers, the market for organic items in Germany has lately been experiencing declining growth rates. Against this background, it becomes imperative to further study and understand consumer behavior and decision-making vis-à-vis organic products.
In the scope of the International Conference on Consumer Research held by the Competence Center of Consumer Research North Rhine-Westphalia on 29-30 September, Dr. Jana Diels, ConPolicy Research Associate, presents latest findings of a comprehensive empirical study on the role of attitudes and values in determining organic consumption patterns.
Further information can be found here.
Source: Competence Center of Consumer Research North Rhine-Westphalia