On March 23, 2023, the AI-Lighthouse Networking Meeting 2023 took place at the Impact Hub in Berlin, where about 40 different AI-Lighthouses participated and shared information about their projects. As part of the networking meeting, Dr. Sara Elisa Kettner, project manager at ConPolicy, and Dr. Miriam Bodenheimer from Fraunhofer ISI gave a presentation entitled 'What sustainability information do consumers want?' in the session 'Circular Economy / Recycling / Digital Product Passport'. In doing so, they presented the results of a representative online survey conducted for the AI-lighthouse project ZuSiNa (Better access and visibility of sustainability information in online retail; FKZ: 67KI21009A).
The results show that consumers are generally very interested in sustainability information when shopping online and especially information on social sustainability dimensions is highly relevant for purchasing. Thus, they should also be included in the political decision-making process for the Digital Product Passport (DPP).
More information about the project can be found here.
More information about the funding guideline of the AI-Lighthouses, in which the project is funded, can be found on the pages of the BMUV and the ZUG.