ConPolicy
Kontakt

What influences consumer behavior?ConPolicy-Keynote on Behavioral Insights

At the meeting of the ZVEI (Association Germany’s Electrical Industry) in Dresden ConPolicy-Project Manager Dr. Sara Elisa Kettner held a presentation titling “Behavioral Insights – What influences consumer behavior?”

Within her keynote she discussed the most important concepts of behavioral economics and showed how behavioral insights tools reflect on consumer behavior in the Smart Home.