Dr. Jana Diels

Jana Diels works as project manager at ConPolicy and is responsible for strategic consulting projects and scientific studies in the field of consumer policy and consumer behavior. Her areas of expertise comprise, inter alia, topics like sustainable consumption as well as structures and instruments of consumer policy.

Jana Diels has implemented projects for e.g. the European Commission, the Federal Ministry of Justice and Consumer Protection, the German Federal Environment Agency, the Ministry for Climate Protection, Environment, Agriculture, Conservation and Consumer Protection of North Rhine-Westphalia (NRW) as well as the Gesellschaft für Internationale Zusammenarbeit (GIZ).

Jana Diels studied International Management and Business Administration at the University of Flensburg and Humboldt University of Berlin. In her doctoral thesis, she focused on consumer behavior and drivers of consumer decision making in different decision contexts. Prior to joining ConPolicy, she worked as a graduate student and lecturer at the Humboldt University of Berlin in the Department of Marketing. Here, she taught quantitative research methods, consumer behavior and strategic marketing.

In addition to regular participation in international conferences, Jana Diels taught at the annual International Summer School in Economics and Management in Havana (Cuba) and was involved in development projects in Africa and Asia.