ConPolicy
Kontakt

Dr. Jana Diels

Project Manager

Dr. Jana Diels
Project Manager

Tel: +49 (0) 30 / 2359116-12
Fax: +49 (0) 30 / 2359116-99

j.diels@conpolicy.de

Jana Diels works as project manager at ConPolicy and is responsible for strategic consulting projects and scientific studies in the field of consumer policy and consumer behavior. Her areas of expertise comprise, inter alia, topics like sustainable consumption as well as structures and instruments of consumer policy.

Jana Diels has implemented projects for e.g. the European Commission, the Federal Ministry of Justice and Consumer Protection, the German Federal Environment Agency, the Ministry for Climate Protection, Environment, Agriculture, Conservation and Consumer Protection of North Rhine-Westphalia (NRW) as well as the Gesellschaft für Internationale Zusammenarbeit (GIZ).

Jana Diels studied International Management and Business Administration at the University of Flensburg and Humboldt University of Berlin. In her doctoral thesis, she focused on consumer behavior and drivers of consumer decision making in different decision contexts. Prior to joining ConPolicy, she worked as a graduate student and lecturer at the Humboldt University of Berlin in the Department of Marketing. Here, she taught quantitative research methods, consumer behavior and strategic marketing.

In addition to regular participation in international conferences, Jana Diels taught at the annual International Summer School in Economics and Management in Havana (Cuba) and was involved in development projects in Africa and Asia.

Selected publications

  • Thorun, C. & Diels, J. (2019). Consumer protection technologies: An investigation into the potentials of new digital technologies for consumer policy. In: Journal of Consumer Policy.
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  • Suter, J. et al. (2019). Behvioural study on the digitalisation of the marketing and distance selling of retail financial services. Final report. European Commission – DG JUST.
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  • Thorun, C., Diels, J., Vetter, M., Reisch, L., Bernauer, M., Micklitz, H., Purnhagen, K., Rosenow, J., & Forster, D. (2016). Nudges and sustainable consumption: Determining and developing interventions to nudge sustainable consumption patterns
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  • Diels, J. L., & Müller, H. (2016). Reversing the similarity effect in stock-outs – A new look at a renowned phenomenon in consumers’ brand switching behavior. Psychology & Marketing, 33(1), 48-59.
  • Thorun, C., & Diels, J. (2014). Risks and Opportunities for Consumer Welfare Arising from the Transatlantic Trade and Investment Partnership (TTIP). FES WISO Diskurs.
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Selected lectures and presentations

  • Expert Forum of the Federal Environment Agency: Effective means against food waste – Behavioral change through nudging (Berlin, September 06, 2017)
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  • Berlin PubTalk: Nudging – better regulation or manipulation of citizens? (Berlin, February 16, 2016)
  • NovoArgumente: Lost in consumption jungle? Consumer policy between protection and paternalism (Berlin, December 01, 2015)