In September 2025, ELI published the ‘Framework for Good Green Nudging’. It sets out 11 Guiding Principles (GPs) — necessity, proportionality, privacy, transparency, explainability, autonomy, dignity, agency, effectiveness, acceptability and oversight — for designing, implementing, and evaluating nudges that advance environmental sustainability. The Framework for Good Green Nudging aims to enhance legal certainty, encourage best practices, and build public trust in the behavioural dimension of environmental governance. By integrating behavioural science into European consumer and environmental law, it offers practical tools to influence everyday choices. The Guiding Principles were prepared by Dr Marta Santos Silva (ELI Council Member; Postdoctoral Researcher at the Research Centre for Justice and Governance at Minho University, Portugal) with input from ELI Members and adopted by the ELI Council.
Annette Cerulli-Harms participated in the consultations as an expert.
Link to the publication