Small impulses, also called "nudges", can make consumers behave more sustainably. On May 9th, ConPolicy Project Manager Dr. Max Vetter gave a talk at the Agency for Climate Protection and Energy of Baden-Wuerttemberg (KEA) on how to use nudges for climate protection. The occasion for this talk was the annual press meeting concerning climate protection. Members of public relations departments from institutions located in Baden-Wuerttemberg were invited to this forum.
The KEA provides expertise on energy-saving related topics for ministries, municipalities, businesses and consumers. Using the examples of selected nudges, Max Vetter discussed with the participants how nudging can support the work of energy agencies.