Emily Zima is a Project Manager at ConPolicy, working at the intersection of consumer policy and behavioural science. Her main areas of expertise include sustainable consumption, user-centred research, and the development of evidence-based communication and behavioural interventions. She has experience in project management for public- and private-sector clients, as well as in designing, conducting, and evaluating qualitative and quantitative studies.
Prior to joining ConPolicy, Emily Zima worked as a consultant at FehrAdvice & Partners. There, she developed behavioural science recommendations and interventions, managed projects from acquisition through to completion, and contributed to the development of AI-supported communication solutions. On behalf of the Swiss Federal Office for the Environment, she worked on interventions aimed at reducing cigarette-butt littering. As a strategist at Deloitte Digital, she designed and evaluated qualitative research on brand impact and user experience.
Emily Zima graduated with distinction from the MSc Behavioural Science programme at the London School of Economics. In her master’s dissertation, she investigated the contextual factors that influence vegetarian food choices. She previously studied Corporate Management & Economics, with a minor in Communication and Cultural Studies, at Zeppelin University. Her professional perspective thus combines behavioural science methods with economic, communication-related, and public policy issues.