Behavioral economics explores why people sometimes fail to make rational decisions, and how their behavior departs from the predictions of standard economic models. Insights gained from studies in behavioral economics are used in consumer research and consumer policy to understand and improve individuals' decisions about health, wealth, and happiness.
Link zur Publikation.
Reisch, L., & Sunstein, C.Behavioral economics and consumption
Autor(en):
Reisch, L., & Sunstein, C.
Erscheinungsdatum:
März 2015
Erscheinungsort:
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies