BITTarget, explore, solution, trial, scale – An introduction to running simple behavioral insights projects


The Behavioral Insights Team (BIT)

November 2022

The Behavioral Insights Team

The objective of this guide is to provide a practical, step-by-step outline on how to run a simple BI project. Since it is impossible to capture all that there is to know about applying BI in one document, the authors have deliberately kept the guide simple: more complex behavioral challenges will require more complex methods.

The guide also does not go into all the details of every method introduced, for example, a randomized controlled trial (RCT). Instead, it is intended to serve as a toolkit which introduces useful methods at each phase of a BI project. You and your project team will then be able to find additional information online and elsewhere on each specific method, or to bring in people within your organization that have the specific technical skills and experience for the related tasks.

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