Experiments make it possible to investigate the effects of a variation (the so-called "treatments"—for example, a different presentation of information) on human behavior. For this purpose, the participants of an experiment are randomly assigned to an experimental or control group, and the extent to which their behavior changes—depending on the treatment—is examined. In politics, as well as in economic and social research, randomized controlled trials (RCTs) provide valuable data for assessing the effectiveness of policies and interventions.
In our consulting projects, we carry out experiments for our clients: online, in the laboratory and in the field. We develop tailor-made experimental designs, identify the right target group and handle the collection and analysis of data using appropriate statistical analysis methods. This provides our clients with the ability to test and compare the effectiveness of policies ex-ante.