Research project on the National Program on Sustainable Consumption for the German Federal Environment AgencyThinking ahead regarding sustainable consumption: Evaluation and advancement of measures and instruments

Project period:
July 2017 – June 2020

German Federal Environment Agency (Umweltbundesamt)

Project partners:
Öko-Institut (e.V.), TU Berlin, Prof. Dr. Lucia Reisch (Copenhagen Business School, Zeppelin Universität)

In early 2016, the German Federal Government has adopted the National Program on Sustainable Consumption which lists 172 measures how Germany wants to achieve more sustainable consumption patterns. The program substantiates the German Sustainability Strategy and shall make a key contribution towards Germany achieving the internationally agreed Sustainable Development Goals (SDGs) – especially SDG#12 promoting sustainable production and consumption patterns.

In this light, the German Federal Environment Agency has commissioned ConPolicy in collaboration with the Öko-Institute, the Technical University of Berlin and Prof Dr Lucia Reisch (Copenhagen Business School and Zeppelin University) to evaluate the measures proposed in the National Program on Sustainable Consumption and to make recommendations how the program can be developed further.

During the project period of three years, a framework for the evaluation is developed, which is used to conduct an ex-ante evaluation of the full set of measures included in the National Program and an in-depth ex-post evaluation of selected measures as well as an examination of the program as a whole. Moreover, the project analyzes how an interplay of "soft" and "hard" measures can be used in order to foster sustainable consumption more effectively. The acceptance of such approaches is examined using case studies and focus-group interviews. Based on the interim results, policy recommendations are developed on how the national program can be advanced – involving feedback from various stakeholder groups.

Project of

Christian Thorun

Managing Director

+49 (0)30 259369-01

Project Manager Consumer Research

030 / 259 369-04

Jana Diels

Project Manager Consumer Research

+49 (0)30 259369-02