vzbv publishes survey data: Energy labels have to be more coherentcv

On the occasion of World Consumer Day on 15 March 2015 the Federation of German Consumer Organizations (vzbv) published the results of a Forsa-study regarding energy labels of household appliances. The study shows that energy labels do not provide adequate comparability and transparency for consumers.

  • While 57% of consumers pay attention to energy labels when purchasing new appliances, 77% of consumers confound a washing machine of category A+ to be energy efficient.
  • Above all there is a lack of a standardized scale for all types of household appliances. Moreover, different ratings (A+++ to A) making a comparison across products impossible in this segment.
  • Only one third of consumers consider the annual energy consumption in their purchase decision, despite its relevance for an effective assessment. Due to the size of appliances, a high energy efficiency does not necessarily imply a low level of absolute energy consumption. Future energy labels should therefore display absolute energy consumption more noticeably.

Based on these findings vzbv calls for re-introducing the original energy label including a scale from A to G, which is better recognized among consumers according to previous studies. Also, the European Commission should consider these insights when revising the framework directive of eco-design and energy labeling this summer.

In this context Klaus Müller, Executive Director of vzbv, emphasizes: “Only comprehensible information constitutes good information. Without readjustment consumers trust in energy labels will vanish. Subsequently labels would depict nothing more than colorful stickers.”

Further information can be found here.

Source: vzbv